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Cleaning up labels

20 years of clean label innovation​ with NOVATION® functional native starches

Our portfolio of more than 25 NOVATION® clean label starches lets you formulate on-trend, clean label products rich in texture and taste, across a broad range of applications 

As the pioneer in clean label ingredients, we offer the broadest range of speciality clean label starch solutions and formulation expertise available. Having identified the clean label trend in its infancy and helped turn the trend into a way of life for food manufacturers, we know all there is to know about clean label.

As consumers grow ever-more health conscious, clean labels are becoming increasingly important to them. People want to know exactly what’s going into their food. That’s why you need simple recipes, with ingredients they recognise and trust.

Whatever your clean label challenges, we are here to help. From consumer insights to regulatory expertise, formulation advice to optimising texture, and from increasing process tolerance to helping you manage costs, the Ingredion clean label team is on-hand to support you all the way. We have extensive knowledge of and expertise in, a broad range of applications from creamy, Greek-style yoghurts to flavourful sauces and ready meals, from indulgent baked goods to natural refreshing beverages.

Coupled with our unwaivering commitment to deliciousness, your recipes can maintain the 'gold standard' of quality, while a clean label can add considerable value to your product.

What is clean label?

The Ingredion de​finition of clean label is based on customer and consumer insights, products should be:

  • Free from additives: remove or replace food additives
  • Feature a simple ingredient listing: choose recognisable ingredients that do not sound chemical or artificial
  • Minimally processed: process foods using traditional techniques that are understood by consumers and ​not perceived as being artificial​​​​​

Expand your clean label possibilities into more applications than ever. NOVATION ENDURA® 0100 functional native starch offers the highest process tolerance ever available, as well as maximum stability in clean label product formulations. This clean label starch can help food producers to create high quality, no-compromise products that fulfil the simple ingredient listings consumers want.

NOVATION ENDURA® 0100 starch enables food manufacturers to create a wider range of appealing, additive-free and natural food products, including yoghurts, dairy desserts, fruit preparations, sauces and salad dressings. This starch is particularly suited to clean label formulations that undergo higher cooking temperatures and also delivers good stability throughout a product’s shelf-life, even through freeze/thaw cycles during storage. This means NOVATION ENDURA® 0100 can also be used to provide process tolerance and stability in dairy-based applications, traditionally a challenging area for clean label reformulation.

NOVATION ENDURA® 0100 starch pushes the boundaries in clean label food formulation and have the ability to withstand higher cooking temperatures and shear conditions, offering optimal performances in a broader number of applications than ever before.  

Our range of NOVATION PRIMA® clean label starches combine viscosity with high freeze/thaw stability allowing manufacturers to produce in advance or store products for longer without compromising on the eating experience of their products. This clean label starch is ideal for sauces, fruit preparation and frozen ready meals to keep their indulgent texture whilst undergoing extended ambient refrigerated or frozen storage.

Following nearly two years of research and development at the Ingredion Idea labs, we have developed the first instant starch with a high process tolerance and has been proven to maintain or enhance the indulgent mouthfeel of various food applications.

A gluten-free solution suitable for colour and flavour sensitive applications, NOVATION PRIMA® starches can simply be labelled as 'starch', 'maize starch' or 'corn starch', in line with consumer preferences.

NOVATION® starches

Discover Ingredion's range of clean label starches.

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